If you are looking for creative ways to maximize your promotional ROI, on-pack and/or display driven sweepstakes are more powerful than ever! This promotional tactic not only gives your brand immediate sales lift, but also provides defined ROI data to illustrate success. Here are 10 Reasons Why You Should Run an On-pack and/or Display Driven Sweepstakes: SalesContinue reading »
Monthly Archives: "May 2016"
First in 20 Years! FDA Nutrition Label Refresh
Important information to consider in upcoming package designs and updates… The FDA announced the first update in 20 years to the Nutrition Label. Changes will be gradual, over the next two years, but before the July 2018 deadline. Key updates to the label are designed to help consumers make informed decisions. Key updates include: Increased type size forContinue reading »
Packaging PLUS Design Services
Recently, I was so focused on sharing our package design services with a potential client that I almost missed an opportunity to share our design services. When she said, “That’s great but I need a sell sheet!”, I thought I should reiterate our design services in our blog. LIFT manages complete turn-key branding and packagingContinue reading »
Creating Effective In-Store Displays with Color
Oops, I didn’t mean to put the 500 calorie cookie package in my basket but the display made me do it! In-store displays create trial, repeat purchase and drive impulse purchases. Consider using color as an integral tool in telling your story to create effective in-store package displays. Bright colors like yellow and red grabContinue reading »
Creating Consumer Connections
Consumer priorities are constantly changing, requiring us to consistently create consumer connections. Develop a program where you regularly REVIEW flavor offerings, merchandising, marketing and advertising. INSPIRE consumers during the shopper experience with packaging, POS and display design — combine these with in-store sampling. Studies show that product sampling can lift sales by over 100%. EmotionallyContinue reading »
Five Ideas for Successful Product Innovation Presentations
Communicating innovative product ideas for food and beverage can be difficult. Words alone are often unable to properly relay ideas. Yet adding visuals without proper planning may complicate and contribute to confusion. Here are five ideas for designing, planning and delivering successful product innovation presentations. 1) Develop a common template for each product idea. IncludeContinue reading »
Brand Positioning Kicks Off Successful Design Projects
Recently a client asked what we considered to be the most important piece of info that should be included in a design brief. While there are many, a first and essential start to any design project is the clear articulation of the brand’s positioning. When a positioning statement cannot be concisely stated, we like toContinue reading »
Maintaining Relevance in the Design Business
In the struggle to launch our corporate website, we reviewed a plethora of great work done over the years. While this review gave countless opportunities for applause, it also fostered a little worry looking toward the future. For doing great work once does not necessarily ensure that that same work continues to be relevant. WithContinue reading »
Print Coupons Still a Key Player with CPG Consumers!
Interesting research from News America shows that traditional print coupons are still a key player with CPG consumers. With 8 times the redemption rate of digital coupons and 70% of CPG coupon users still using coupons such as FSIs, the traditional print coupon is remains an effective marketing tool. Even among millennial coupon users, 63%Continue reading »
160 days and counting… Kick-start NOW to Make Merry in Q4!
LIFT Creative is bringing you 6 ways to make your holiday promotional spend count! Wait, wait…it’s only June! Why are we in the holiday spirit you may ask? Well, it’s because LIFT Creative knows there is no last minute shopping or overnight shipping when it comes to your Q4 commitments. So whether your goal isContinue reading »
“Holidays in June” Drink Recipes and More!
The LIFT elves recommend these delicious “Holidays in June” Drink Recipes and More. If you have the holiday spirit in June, enjoy these poolside, oceanside or anytime you want some cool summertime fun! FROZEN HOT CHOCOLATE SUMMER EGGNOG CRANBERRY APPLE BUTTER BASIL SEA SALT SUMMER ICE CUBE TRAYS FAKE SNOW HOLIDAY RIDDLES Are you asContinue reading »
Walking the Fence Between Information Overload & Simplicity
Engaging consumers and delivering your brand message is integral to your packaging’s job. Consumers crave information yet yearn for simplicity. Creating the optimum balance between informing shoppers and package clutter is a key challenge in package design. Most often, the decision of what NOT to say is more difficult than the decision of what toContinue reading »
Awesome DIY Valentine’s Ideas
Valentine’s is such a fun time of year for kids and adults. So share the love. Here’s some awesome Do-it-Yourself Valentine’s ideas we’ve found. Fun video from The Today Show! Homemade Valentine’s Day Cards for Kids from Disney. These are really cute! BuzzFeed Life, for everyone. “40 Unconventional DIY Valentine’s Day Cards”. Real Simple Magazine,Continue reading »