Consumer priorities are constantly changing, requiring us to consistently create consumer connections. Develop a program where you regularly REVIEW flavor offerings, merchandising, marketing and advertising. INSPIRE consumers during the shopper experience with packaging, POS and display design — combine these with in-store sampling. Studies show that product sampling can lift sales by over 100%. Emotionally ENGAGE shoppers with innovative packaging design and merchandising techniques. Shoppers who are emotionally engaged are more likely to recommend and repeat purchase. EXAMINE trends and evaluate where your existing products lie within the trends, identifying possible innovation. Trends such as value based shopping, health and wellness, snacking/mini meals and convenience continue to be top of mind for consumers. Keep your category strong by consistently creating consumer connections.