Print Coupons Still a Key Player with CPG Consumers!

Interesting research from News America shows that traditional print coupons are still a key player with CPG consumers. With 8 times the redemption rate of digital coupons and 70% of CPG coupon users still using coupons such as FSIs, the traditional print coupon is remains an effective marketing tool. Even among millennial coupon users, 63% use traditional print coupons. More details here.