Welch’s Bama

Product Description

BAMA Identity and Packaging Design

LIFT updated the BAMA identity and created a full packaging design system extending to over 150 SKUs of jams, jellies, preserves, peanut butters, and swirls. This new look improved shelf presence with a design that is warm, rich, cozy and reflects friendship, caring and fun. The project encompassed type, original illustrations, label shape and package structures.

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