Important information to consider in upcoming package designs and updates… The FDA announced the first update in 20 years to the Nutrition Label. Changes will be gradual, over the next two years, but before the July 2018 deadline. Key updates to the label are designed to help consumers make informed decisions. Key updates include: Increased type size for

Recently, I was so focused on sharing our package design services with a potential client that I almost missed an opportunity to share our design services. When she said, “That’s great but I need a sell sheet!”, I thought I should reiterate our design services in our blog. LIFT manages complete turn-key branding and packaging

Oops, I didn’t mean to put the 500 calorie cookie package in my basket but the display made me do it! In-store displays create trial, repeat purchase and drive impulse purchases. Consider using color as an integral tool in telling your story to create effective in-store package displays. Bright colors like yellow and red grab

Consumer priorities are constantly changing, requiring us to consistently create consumer connections. Develop a program where you regularly REVIEW flavor offerings, merchandising, marketing and advertising. INSPIRE consumers during the shopper experience with packaging, POS and display design — combine these with in-store sampling. Studies show that product sampling can lift sales by over 100%. Emotionally

Communicating innovative product ideas for food and beverage can be difficult. Words alone are often unable to properly relay ideas. Yet adding visuals without proper planning may complicate and contribute to confusion. Here are five ideas for designing, planning and delivering successful product innovation presentations. 1) Develop a common template for each product idea. Include

Interesting research from News America shows that traditional print coupons are still a key player with CPG consumers. With 8 times the redemption rate of digital coupons and 70% of CPG coupon users still using coupons such as FSIs, the traditional print coupon is remains an effective marketing tool. Even among millennial coupon users, 63%

LIFT Creative is bringing you 6 ways to make your holiday promotional spend count! Wait, wait…it’s only June! Why are we in the holiday spirit you may ask? Well, it’s because LIFT Creative knows there is no last minute shopping or overnight shipping when it comes to your Q4 commitments. So whether your goal is

The LIFT elves recommend these delicious “Holidays in June” Drink Recipes and More.  If you have the holiday spirit in June, enjoy these poolside, oceanside or anytime you want some cool summertime fun! FROZEN HOT CHOCOLATE SUMMER EGGNOG CRANBERRY APPLE BUTTER BASIL SEA SALT SUMMER ICE CUBE TRAYS FAKE SNOW HOLIDAY RIDDLES Are you as

Engaging consumers and delivering your brand message is integral to your packaging’s job. Consumers crave information yet yearn for simplicity. Creating the optimum balance between informing shoppers and package clutter is a key challenge in package design. Most often, the decision of what NOT to say is more difficult than the decision of what to

Valentine’s is such a fun time of year for kids and adults. So share the love. Here’s some awesome Do-it-Yourself Valentine’s ideas we’ve found. Fun video from The Today Show! Homemade Valentine’s Day Cards for Kids from Disney. These are really cute! BuzzFeed Life, for everyone. “40 Unconventional DIY Valentine’s Day Cards”. Real Simple Magazine,